Privacy policy
Privacy Policy
Last updated: 23 June 2026
Introduction
Velara is a trading name of Solana Online LLC, a limited liability company registered in the State of North Carolina, United States ("we", "us", "our"). We operate the website try-velara.com and provide related products, content, and services (the "Services").
This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand the practices described herein.
Data Controller
The data controller responsible for your personal information is:
Solana Online LLC (trading as Velara) 2761 NC HWY 210 E, Unit G-105 Hampstead, North Carolina 28443 United States
For any privacy-related enquiries, please contact us at support@try-velara.com.
Personal Information We Collect
When we refer to "personal information," we mean information that identifies or can reasonably be linked to you. Personal information does not include data that has been anonymised or de-identified such that it can no longer reasonably identify you. Depending on how you interact with the Services, we may collect the following categories of personal information:
Contact details: name, billing address, shipping address, phone number, email address. Financial information: payment card details, transaction details, form of payment, payment confirmations. Payment card information is processed directly by our payment processors and is not stored on our servers. Account information: username, password, account preferences and settings. Transaction information: products viewed, added to cart, wishlisted, purchased, returned, exchanged or cancelled; past order history. Communications: any information you provide when contacting our customer care team or otherwise communicating with us. Device and technical information: IP address, browser type, device type, operating system, unique device identifiers, language settings. Usage information: how and when you interact with the Services, including pages visited, time spent, navigation patterns, and referring URLs. Marketing preferences: your email subscription status, communication preferences, and engagement with our marketing.
How We Collect Your Personal Information
We collect personal information from the following sources:
Directly from you: when you create an account, make a purchase, subscribe to our newsletter, contact our customer care team, or otherwise provide information to us. Automatically: through your device when you use our Services, including via cookies, pixels, and similar tracking technologies (see "Cookies and Similar Technologies" below). From our service providers: including platforms we use to operate the Services (such as Shopify), email marketing providers (such as Klaviyo), analytics providers, and payment processors. From third-party partners: such as advertising and marketing partners who may share information about your interaction with our advertisements.
Legal Basis for Processing (EU / UK Residents)
If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information on the following legal bases under the General Data Protection Regulation (GDPR) and UK GDPR:
Performance of a contract (Art. 6(1)(b) GDPR): to process your orders, fulfil shipments, manage your account, and handle returns or refunds. Legitimate interests (Art. 6(1)(f) GDPR): to improve our Services, prevent fraud, ensure security, and conduct general business administration. We balance our legitimate interests against your privacy rights. Consent (Art. 6(1)(a) GDPR): for marketing communications, non-essential cookies, and any other processing where consent is required. You may withdraw consent at any time. Compliance with legal obligations (Art. 6(1)(c) GDPR): to comply with tax, accounting, consumer protection, or other legal requirements.
How We Use Your Personal Information
We use your personal information for the following purposes:
To provide and operate the Services. Processing your orders, fulfilling shipments, managing your account, processing returns and refunds, providing customer support, and maintaining a record of your transactions.
To improve the Services. Analysing usage patterns, identifying trends, conducting research, and developing new features or products.
Marketing and advertising. Sending you promotional communications via email or other channels (where you have consented or where permitted by law), and displaying personalised advertising on our Services and third-party platforms.
Security and fraud prevention. Authenticating accounts, detecting and preventing fraudulent transactions, protecting against unauthorised access, and ensuring the integrity of our Services.
Communication. Responding to your enquiries, sending you transactional notifications (such as order confirmations, shipping updates), and maintaining our customer relationship with you.
Legal compliance. Complying with applicable laws, responding to legal process, enforcing our Terms of Service, and protecting our rights and the rights of others.
How We Disclose Personal Information
We do not sell your personal information in the traditional sense. However, we may disclose your personal information to the following categories of recipients:
Service providers and processors who perform services on our behalf, including:
Shopify (e-commerce platform and hosting) — Canada and United States Klaviyo (email marketing) — United States Meta Platforms / Facebook (advertising and pixel tracking, with your consent) — United States Google (analytics and advertising) — United States Triple Whale (analytics) — United States Payment processors for handling card transactions Shipping carriers such as DHL, UPS, USPS, FedEx, and local postal services Customer support and IT service providers
Business and marketing partners who help us understand and reach our customers, in accordance with your consent and applicable law.
Legal and regulatory authorities when required by law, in response to legal process, or to protect our rights, property, or safety, or the rights, property, or safety of others.
In connection with a business transaction such as a merger, acquisition, financing, sale of assets, or insolvency, in which case personal information may be transferred to the acquiring entity or successor.
A full list of our processors is available upon request by contacting support@try-velara.com.
International Data Transfers
We are based in the United States, and many of our service providers are located outside the European Economic Area and the United Kingdom. If you are located in the EEA, UK, or Switzerland, your personal information may be transferred to and processed in the United States or other countries which may not provide the same level of data protection as your country of residence.
When we transfer personal information out of the EEA or UK, we rely on appropriate safeguards, including:
Standard Contractual Clauses issued by the European Commission (for EEA transfers) or the UK International Data Transfer Agreement / UK Addendum (for UK transfers). Adequacy decisions where the destination country has been determined to provide an adequate level of protection. Your explicit consent, where applicable.
A copy of the relevant safeguards is available upon request by contacting support@try-velara.com.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our typical retention periods are:
Order and transaction records: 7 years from the date of transaction, to comply with tax and accounting obligations. Customer account information: for the duration of your active account, plus 3 years following account closure. Customer support communications: 3 years from the date of communication. Marketing preferences and consent records: until you unsubscribe or withdraw consent, plus 1 year to evidence compliance. Website analytics data: typically 26 months, or as configured by our analytics provider.
After the applicable retention period, your personal information will be securely deleted or anonymised.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information. To exercise any of these rights, please contact us at support@try-velara.com.
Right of access: the right to request a copy of the personal information we hold about you.
Right to rectification: the right to request that we correct inaccurate or incomplete personal information.
Right to erasure ("right to be forgotten"): the right to request that we delete your personal information, subject to certain exceptions.
Right to restriction of processing: the right to request that we limit how we use your personal information.
Right to data portability: the right to receive a copy of your personal information in a structured, machine-readable format, and to request that we transfer it to another controller.
Right to object: the right to object to certain processing activities, including direct marketing and processing based on our legitimate interests.
Right to withdraw consent: where we process your personal information based on your consent, you have the right to withdraw that consent at any time.
Right to opt out of "sale" or "sharing" (California residents): the right to opt out of the sale or sharing of your personal information for cross-context behavioural advertising.
Right to non-discrimination: we will not discriminate against you for exercising any of your privacy rights.
We will respond to your request within the timeframes required by applicable law (typically 30 days under GDPR; 45 days under CCPA). We may need to verify your identity before processing your request.
You may also designate an authorised agent to make a request on your behalf. We may require proof that the agent is authorised to act for you and may need to verify your identity directly.
Marketing Communications
We may send you marketing communications by email where you have provided consent or where permitted by law. You can opt out at any time by clicking the "unsubscribe" link in any of our marketing emails or by contacting us at support@try-velara.com. Please note that even if you opt out of marketing, we may still send you transactional or service-related communications (such as order confirmations).
Cookies and Similar Technologies
Our Services use cookies, pixels, web beacons, and similar tracking technologies to provide and improve the Services, to remember your preferences, to analyse traffic, and to deliver relevant advertising. You can manage your cookie preferences through our cookie consent banner when you first visit our website, and through your browser settings.
We respect the Global Privacy Control (GPC) signal. If you visit our website with GPC enabled, we will treat this as a request to opt out of the sale or sharing of personal information for the device and browser you are using.
For more detailed information about the cookies we use, please refer to our Cookie Policy.
California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):
The right to know what personal information we collect, use, disclose, and "sell" or "share." The right to delete personal information we have collected from you. The right to correct inaccurate personal information. The right to opt out of the sale or sharing of personal information for cross-context behavioural advertising. The right to limit the use and disclosure of sensitive personal information. The right to non-discrimination for exercising these rights.
To exercise these rights, please contact us at support@try-velara.com.
In the preceding 12 months, we have not "sold" personal information in the traditional commercial sense. However, certain disclosures of personal information to advertising partners (such as Meta and Google) may constitute "sharing" under the CCPA for purposes of cross-context behavioural advertising. You may opt out of such sharing using our cookie consent banner or by enabling Global Privacy Control.
Children's Privacy
The Services are not directed at children, and we do not knowingly collect personal information from individuals under the age of 16. If we become aware that we have collected personal information from a child without verifiable parental consent, we will delete that information. If you believe we may have collected information from a child, please contact us at support@try-velara.com.
Security
We implement reasonable technical, administrative, and organisational measures designed to protect your personal information from loss, misuse, unauthorised access, disclosure, alteration, and destruction. These measures include:
Encryption of payment data in transit (TLS / HTTPS) Restricted access to personal information on a need-to-know basis Use of reputable, security-certified service providers Regular review of our data protection practices
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.
Third-Party Websites and Links
The Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policies of any third-party site you visit before providing any personal information.
Complaints
If you have concerns about how we handle your personal information, please first contact us at support@try-velara.com so we have an opportunity to address your concerns.
EU residents: you also have the right to lodge a complaint with your local data protection authority. A list of EU data protection authorities is available at https://edpb.europa.eu/about-edpb/about-edpb/members_en.
UK residents: you may contact the Information Commissioner's Office (ICO) at https://ico.org.uk.
California residents: you may contact the California Attorney General's office at https://oag.ca.gov.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other operational factors. When we make material changes, we will post the updated Privacy Policy on this page, update the "Last updated" date, and where required by law, provide additional notice (for example, by email).
We encourage you to review this Privacy Policy periodically.
Contact
For any questions about this Privacy Policy, our privacy practices, or to exercise your rights, please contact us:
Velara A trading name of Solana Online LLC
Email: support@try-velara.com Phone: +1 (267) 651-1613
Mailing Address: 2761 NC HWY 210 E, Unit G-105 Hampstead, North Carolina 28443 United States
This Privacy Policy was last updated on 23 June 2026.